ABOUT ME

Hi, I'm Adil Wali. I became a Microsoft certified professional at age 14, started my first web development company, and never looked back. Since then, I've been a founder, advisor, and investor to a number of startups in the world of fashion, e-commerce, and education technology.

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TEAMS

I BUILD THEM

Nothing is more important than the team of an early-stage company. I’ve spent most of my career thinking about how to structure the most successful teams.

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PRODUCTS

I ENVISION THEM

Gone are the days when winning was about ‘being able to build something.’ Today, the holistic user-experience matters more than everything else. I am addicted to it.

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SYSTEMS

I ARCHITECT THEM

I’ve been fortunate enough to be part of amazing companies and projects that have scaled quickly. I’ve learned a tremendous amount of scaling systems gracefully and how to prioritize tough technical tradeoffs.

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STRATEGY

I CRAFT IT

When I first started building companies, there weren’t so many people doing it. Today, the hyper-competitive landscape and reduced barriers-to-entry make strategy a requirement to building a lasting business.

THOUGHTS

I write for me; not for you. I am not a huge fan of pontificating. Most of what I write here is to solidify a lesson-learned or to clarify my coalescing thoughts.

January 9, 2016

Gilt Groupe Acquisition and What it Means for Flash Sales

Hudson’s Bay recently confirmed its acquisition of Gilt Groupe for $250 million earlier this month. As a company that has raised $300 million in venture funding, […]
December 8, 2015

Competing in Retail in an Amazon World

Phew.  This is a big topic.  This post will be the first of a series on the topic.  In case you haven’t been shopping on the […]
December 5, 2015

What to Look for in Third-Party Logistics (3PL) Providers

As your retail business continues to grow, you will probably find yourself considering using a third-party logistics provider as opposed to fulfilling your orders in-house. Third-party […]
November 29, 2015

How to build a retail brand that engages millenials

Engaging millennials is one of the most compelling and complex topics of modern retail.  I’m often in conversations where people talk about how hard it is […]
November 15, 2015

eCommerce Buy Buttons and True Social Commerce

For many years, we’ve talked about the rise of ‘social commerce.’  People have predicted that our social networks would curate products for us and that the […]
December 12, 2013

Performance Linked Incentives for Engineers

A friend recently asked me about how I might define performance for web developers. It was an interesting question coming from one startup founder to another. […]

COMPANIES

I start, advise, and invest in companies. I believe in starting one company at a time. I don't invest very much. When I do, I look for companies that I can impact through advisorship.