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Performance Linked Incentives for Engineers
By Adil Wali, 12th Dec 2013
Entrepreneurship

A friend recently asked me about how I might define performance for web developers. It was an interesting question coming from one startup founder to another. He was concerned with how to present performance-based incentives to his developers when performance itself is so hard to measure for engineering work. I had a few thoughts to […]

The New World of eCommerce: An Increasingly Competitive Landscape
By Adil Wali, 27th Nov 2013
Entrepreneurship

To begin, I’d like to say, “I’m back!”  I’m committed to being a better, more frequent, blogger.  Instead of simply stating publicly that I’m going to try harder (which I’ve done before…and failed), I intend to simply prove it.  Stay tuned and see if I’m telling the truth. My newest company is focused on scaling […]

Gigs: the new hope for twentysomethings
By Adil Wali, 28th Jun 2013
Entrepreneurship

I read an interesting article today in the WSJ that talked about the growth in unemployment rate among today’s recent college grads. Nothing super-surprising here. However, I was impressed to find that the President of the New York Fed, William Dudley, sees just how impactful gigs are to the future-of-work. “More twentysomethings today work “gig […]

About me!

Hi, I’m Adil Wali. I became a Microsoft certified professional at age 14, started my first web development company, and never looked back. Since then, I’ve been a founder, advisor, and investor to a number of startups in the world of fashion, e-commerce, and education technology.

Featured Investments
Modcloth
Modcloth

Vintage Made Modern

Qore
Qore

The foundational data source for the AI stack.

Missionaries and Mercenaries
By Adil Wali, 20th Jun 2013
Entrepreneurship

John Doerr, the prolific investment partner at Kleiner Perkins Caufield & Byers (KPCB) who backed Google, Amazon, Intuit, and Twitter, popularized the terminology around ‘Missionary’ and ‘Mercenary’ entrepreneurs.  He described the stark differences between these two types of entrepreneurs in a 2000 interview using some powerful language: Mercenaries are driven by paranoia; missionaries are driven […]

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