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#SXSWi — How to get users addicted to your content
By Adil Wali, 10th Mar 2012
UX

I love addiction; perhaps because I have a very addictive personality.  As such, I was drawn to the talk here at South by Southwest by @taraattrulia about engineering addiction.  She’s going pretty fast, so I will. Starting out with the definition of addiction.  Addiction does not have to be negative.  You want people to have a […]

A followup on rapid prototyping
By Adil Wali, 15th May 2011
UX

In an earlier post, I offered some thoughts on rapid prototyping. I mentioned my preference for the “high-fidelity prototype”, which leaves very little room to the imagination and provides users and stakeholders with a realistic sense of the user experience of the product. I’ve been using a couple of different rapid prototyping tools and thought […]

Some thoughts on rapid prototyping
By Adil Wali, 21st Dec 2010
UX

So I have made my feelings regarding functional specs pretty clear already. It’s clear to me, and a lot of other folks, that prototyping can be a very powerful way to capture requirements. What I have been thinking more about lately is, “What is the best way to do that?” While there probably is no […]

About me!

Hi, I’m Adil Wali. I became a Microsoft certified professional at age 14, started my first web development company, and never looked back. Since then, I’ve been a founder, advisor, and investor to a number of startups in the world of fashion, e-commerce, and education technology.

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Modcloth
Modcloth

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Qore
Qore

The foundational data source for the AI stack.

Filling in the gaps with experience design
By Adil Wali, 18th Dec 2010
UX

The design of experiences is sometimes a mystical field of work. There are so many acronyms for similar or overlapping types of work that may affect the user experience: IXD, UXD, IX, IA, IAD, UX, UXR, VD, etc. No matter what your title happens to be, you are likely to be spending a significant part […]

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