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#SXSWi — How to get users addicted to your content
By Adil Wali, 10th Mar 2012
UX

I love addiction; perhaps because I have a very addictive personality.  As such, I was drawn to the talk here at South by Southwest by @taraattrulia about engineering addiction.  She’s going pretty fast, so I will. Starting out with the definition of addiction.  Addiction does not have to be negative.  You want people to have a […]

A followup on rapid prototyping
By Adil Wali, 15th May 2011
UX

In an earlier post, I offered some thoughts on rapid prototyping. I mentioned my preference for the “high-fidelity prototype”, which leaves very little room to the imagination and provides users and stakeholders with a realistic sense of the user experience of the product. I’ve been using a couple of different rapid prototyping tools and thought […]

Some thoughts on rapid prototyping
By Adil Wali, 21st Dec 2010
UX

So I have made my feelings regarding functional specs pretty clear already. It’s clear to me, and a lot of other folks, that prototyping can be a very powerful way to capture requirements. What I have been thinking more about lately is, “What is the best way to do that?” While there probably is no […]

About me!

Hi, I’m Adil Wali. I became a Microsoft certified professional at age 14, started my first web development company, and never looked back. Since then, I’ve been a founder, advisor, and investor to a number of startups in the world of fashion, e-commerce, and education technology.

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Modcloth
Modcloth

Vintage Made Modern

Qore
Qore

The foundational data source for the AI stack.

Filling in the gaps with experience design
By Adil Wali, 18th Dec 2010
UX

The design of experiences is sometimes a mystical field of work. There are so many acronyms for similar or overlapping types of work that may affect the user experience: IXD, UXD, IX, IA, IAD, UX, UXR, VD, etc. No matter what your title happens to be, you are likely to be spending a significant part […]

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