◢ /archive · 2 essays
field notes.
Essays, observations, and operating notes from the adil.io archive.
◢ ESSAY · 1122
How to build a retail brand that engages millenials
Engaging millennials is one of the most compelling and complex topics of modern retail. I'm often in conversations where people talk about how hard it is to appeal to millennials, and how it's even harder to keep millennials as customers over the long-term....
4 min · Read →
◢ ESSAY · 1121
eCommerce Buy Buttons and True Social Commerce
For many years, we've talked about the rise of 'social commerce.' People have predicted that our social networks would curate products for us and that the lines between content, community, and commerce would blur and eventually become unrecognizable. While o...
3 min · Read →