Hi, I’m Adil Wali. I became a Microsoft certified professional at age 14 and started my first web development company. That led to a career as a serial entrepreneur, advisor, and startup investor. I got my first “real job” at 33, and I’m now a FinTech executive with a passion for the markets.
DTC Podcast from ShopTalk 2025
By Adil , 21st Aug 2025
CATEGORIES
Marketing Tech
I had a great time earlier this year chatting with DTC Podcast about Klaviyo’s evolution as a B2C CRM. Catch the video version of the podcast below.
00:00 – Why Klaviyo is a data company at its core
02:05 – Adil Wali’s journey from ModCloth to Meta to Klaviyo
06:10 – What B2C CRM really means and why it matters now
09:15 – The convergence of marketing, service, and analytics
13:00 – Building long-term customer relationships with data
16:30 – Loyalty beyond discounts: What brands are missing
19:20 – How Klaviyo helps brands tackle rising CAC
22:30 – Real-world wins: Klaviyo success stories from top brands
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